The 8 Steps to Create an App That Pays You For Workouts (The HeartCore Roadmap)
Here, in this blog, we will tell you the story.
This story is about how a group of enthusiasts creates something that can make the lives of hundreds of thousands of people healthier and longer.
I’m talking about the first Train To Earn app called the HeartCore.
But beyond that, we are building something else — the first fully open and transparent blockchain company.
We’re going to show and tell you everything. All the details: the team, the actual progress, how we solve the issues, ideas, early sketches, income, salaries and expenses, and much more!
The Big Picture
Ok. Let’s help people develop and sustain the habit of exercising healthily.
We want this to work in the long run.
So we need to create a balanced, non-zero-sum ecosystem in which each participant will receive a win-win benefit.
The system will pay people for healthy workouts. At first, we’ll balance the tokenomics by the players’ investments in the gameplay.
The players will buy NFTs to start the game and spend tokens on improving NFTs and other game mechanics.
Later we’ll balance the tokenomics by creating additional token Utilities: (a) unobtrusive advertising of sports brands, like optional branded NFT traits; (b) an in-app marketplace of health-related high-margin goods, like training courses and food supplements.
The Roadmap
Our journey will begin with the eight phases.
Phase 1: Ignition 🔥
We’re completing the team. We already have a solid core team. (We’ll get to know each other in the next Medium post.) And we need to supplement the team with a CMO, a Game Designer, and a 2D Designer. (If you want to participate, contact us! 🙌)
As we want to show you the progress, we’re launching Social Media from the beginning.
You can already follow us on Twitter and communicate with us on Discord.
Another thing here: though we already have our vision with the new unique-to-market ideas, we want to finish the homework and study the best Play To Earn games and fitness apps to get more data on what already works on the market.
Phase 2: Vision 💎
We’ll create a detailed Whitepaper describing all the planned Game-Fi and Social-Fi mechanics, tokens and their utilities, tokenomics math, and other details.
We’ll also develop the visualization of the upcoming app and the in-game NFTs.
Last but not least, we’ll finalize the website (HeartCore.app), providing it with more meaningful data about the product and the company.
Phase 3: Community ❤️
Here comes the marketing. (We’ll publish a separate blog post on the marketing strategy with the prices, expenses, and what’s worked.)
In short: we’ll apply for all the possible NFT listings; use viral giveaways; reach out to influencers (in a more intelligent way than a simple cold outreach), and do some other marketing activities.
The community building will take a while (we expect it to last 3–4 months), so at the same time, in parallel, we’ll develop and start testing the internal alpha of the application.
Phase 4: Beta 📱
This phase starts when we are ready to launch the NFT sales. So exciting!
At the moment, we plan to launch the mint 10,000 NFTs on the Solana blockchain. There won’t be a public sale, and we’ll mint 100% of the supply at a white-listed pre-sale.
(So make sure to get a WL spot if you want to participate!)
We’ll use 70% of the sales to fill up the liquidity pools and 30% to cover the development and marketing purposes.
The liquidity pool will allow us to list our tokens on a decentralized exchange so that the players can exchange their earned tokens into stablecoins.
So finally, we’ll launch the first beta for all the NFT holders. It will be available for a limited set of sports activities and devices.
Phase 5: Show Up 🙌
At this point, we will have a strong community and a functional application.
We’ll participate in a Blockchain Hackathon to build connections with blockchain foundations and VCs. We’ll need a bit more money than we get from the initial NFT mint for the stable, rapid growth, so we plan to raise a seed round from several investors.
At the same time, we’ll launch a marketing campaign, working closely with sports and fitness influencers to grow the user base and waiting lists.
Phase 6: Release 🚀
Our goal is to provide the players with a complete and straightforward in-app experience for all the game-related processes, including buying and selling NFTs, payouts, and coin exchanges. So we’ll complete the application with the related components.
During this phase, we’ll also release the Android application.
Phase 7: Outdoors 🏃♂️
At this phase, the HeartCore goes outdoors. In addition to the indoor exercise games, we’ll provide you with the outside exercise game based on your walks, jogs, and runs.
Phase 8: Stabilization ⚖️
We’ll need to balance the tokenomics with external utilities to make the whole system work and be stable in the long run.
We expect that the Play To Earn mechanics will provide a rapid user base growth and that the app will have hundreds of thousands of active users.
We plan to partner with sports brands to create unobtrusive ADs (like branded collabs) and use this money to buy out the tokens and burn them.
Another important thing that we expect to launch in the future is the marketplace of high-margin products, which vendors will be able to sell for the tokens. And the marketplace profits will also be used to reduce the circulating supply.
Ready for Train to Earn?
So, we’re starting our journey. And as we move on, I’ll post the travel notes to this blog. 🧳
Even though thousands of crypto projects have been launched, no one has described how they made progress and solved various specific problems so far.
So I believe our blog should be exciting and valuable! 💎
We’ll also publish news on our Twitter and Discord. Please feel free to follow us there as well.
Talk soon!
Ruslan Suhar, the HeartCore Founder
